Sports, so many opportunities in the sports world for PR in so many different ways. Every nationally televised game has numerous ways it can bring PR into it. Even if it's not on national television just the game setting itself has multiple ways PR can play into the game. Sports is definitely my passion, so this is an exciting topic for me to write about.
The Super Bowl is a prime example of ways to incorporate PR into the entire production. It really starts with the commercials. Companies can get teasers and promos together to make people excited to see what they have to offer and will intrigue people to watch the Super Bowl in order to see their advertisements. The Half Time show is also a prime PR spot, this year they brought in Bruno Mars and the Red Hot Chili Peppers all sponsored by Pepsi. Pepsi had the idea PR opportunity with the Super Bowl, they had commercials and the entire halftime show. Announcers would talk about the half time show coming up and always say presented by Pepsi, they emphasized the brand so people hear it constantly and when they think of Pepsi they put together the fact that they brought in Bruno Mars as entertainment. Where the Super Bowl is located also gets PR for the stadium as well. Everything was regarded as MetLife Stadium, not where the Jets play.
Another great opportunity for PR in the sports world is the NCAA Men's Final Four. It is held this year in AT&T Stadium in Dallas. AT&T is getting their name out into the world just by holding the championship games there. Capital One, Coca-Cola and Snickers all sponsor the tournament so when hearing about the tournament there will be a lot of commercials, ads, etc featuring these brands. The NCAA also has their own list of sponsors that will be seen throughout the tournament as well. Again, with the location of the games factor into play as well. The first couple rounds are in numerous locations, depending on the team and where they are being played, the arena, team and all of that teams sponsors also get attention and is a great way of PR as well.
Right now, back in Wisconsin, the town next to mine has a high school student who is battling cancer. She goes to chemo and then participates in practices and games. This girl has so much spirit and drive, she is an inspiration. The young girl's name is Ebony Nettles-Bay and her wish is to meet the "King" also known as Lebron James. A couple of the players on the team have made t-shirts for her along with the slogan Beat Cancer and along with that the hashtag #LebronMeetEbony. There has been over 10,000 tweets on twitter about her story, using the hashtag and tagging Lebron in the tweet as well. If Lebron answers, he will not only make this girl's life incredible and complete a dream of hers, but it is also great PR for him. He is already known for being the King in the NBA, the best player and a favorite of many. For him, this not only looks good for himself, but the Miami Heat as well. He can fulfill a basketball players dream by meeting her, that can bring in a ton of talk as well.
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